Adidas s w o t analysis

What is a SWOT analysis in regards to organizations? The SWOT analysis is critical to the success, stability, and survivability of any organization.

Adidas s w o t analysis

As well as this they have links to several established research partners such as University of Loughborough, The University of Michigan and Waseda University Tokyo Adidas has a youthful appeal which is evident through many of its marketing campaigns.

Where they jump from scenes and settings such as football to nightclubs with various celebrity endorsements giving off the message that Adidas is suitable everywhere. Reebok is seen as a cheaper and less of a premium brand.

They are able to do this cheaper than a lot of the competition for people who take sport less seriously. By making these actions Adidas increase their product awareness globally and raises its customer base. At the moment it lacks only behind Nike.

Adidas is one of the most recognisable brands globally. Combine this with being one of the global market leaders gives them a significant edge Adidas has a Global Presence with over stores worldwide in a variety of regions.

This has been done to reduce costs due to the laidback labour laws.

Adidas s w o t analysis

However it causes several problems, concerns have been voiced before about the quality of the products being produced in Asia. As well as this the lack of labour laws, especially with children working in the factories opens Adidas up to all sorts of criticism. Opportunities Adidas has recently undertaken a massive restructuring of its global operations, moving from a vertically integrated brand structure, to a function related structure.

This includes a global sales and brand functions, which is responsible for both brands. It has also closed a lot of its regional headquarters, allowing for a more centralised structure.

Reebok has in recent years undergone a slight revival in its fortune and has started posting growth. This is highly encouraging for Adidas, for whom Reebok had been a dead weight since their acquisition. Reebok has several innovative product advances for which they are ahead of the curve and Adidas needs to capitalize on these to stay successful.

Threats Competition is highly intense in the sports apparel and footwear market. Adidas faces competition from its direct competitors such as Nike and Puma. But as the market has become increasingly fashion orientated Adidas faces competition from designers such as Hugo Boss and Lacoste.Adidas’s petitions and instituted inter partes review of all of the challenged claims.

However, the Board limited its S. O. RDERED. T. HAT: (1) The motion to remand is granted. The Board is directed to promptly issue a final written decision as to all grounds raised in Adidas’s petitions.

The Adidas Logo History. Adidas started out as a small independent sportswear company in Germany.


Today though, they are known all throughout the world with a presence in almost every global market. The SWOT analysis of Adidas shows the TOWS matrix of one of the strongest sports brand in the world.

Adidas is known most prominently for its range of Shoes, but the brand is also a manufacturer for clothing and accessories. There are various strengths, weaknesses, opportunities and threats of Adidas. that arbitration is required and will therefore grant Adidas’s motion.

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